When I visited IvanaHelsinki last June, I was amazed to see how they'd done up the whole visual merchandising display. It's really a treat just to be in the store, looking through the wonderful collection and the wall installations. Paula the retail staff (not Paola the designer!) was so nice to let me took some pictures while I was there.
I didn't tell Pirjo that I was coming to Helsinki, but I left a note for her with Paula. Soon after my visit, Pirjo emailed me with pictures of IvanaHelsinki's latest collection. These two catwalk shots are my top picks, but you can view more of their latest collection on their website here. For more pictures of the shop interiors, click here.